News Release - Magna Brings Innovative Car of the Future Experience to CES 2017
- Attendees will get a glimpse into the future at Magna's booth through
Microsoft 's mixed reality HoloLens - ADAS simulator provides real-life autonomous driving situations
- Investing in technologies that make the driver experience safer and smarter
Future mobility will continue to be a key topic at CES, and Magna has created a unique experience for attendees. At the Magna booth #5936, North Hall LVCC, attendees will use
- Cameras, sensors, LiDAR, and radar systems that enable autonomous driving
- Seat sensors that provide continuous feedback to the driver
- Active aerodynamic fuel efficiency technology
- Various powertrain architectures from multiple hybrid variants to full electrification
In addition, the company will showcase its latest ADAS innovations and how they are helping automakers reach various autonomous driving levels today and for the future.
"We pride ourselves in pushing the boundaries of technology and innovation. We do this by identifying the forces impacting mobility and creating solutions that support the shift in the automotive landscape," said
Magna's booth at CES is located at Magna booth #5936, North Hall LVCC, from
TAGS
CES, innovation, virtual reality, mobility, car of the future, mixed reality, ADAS
ABOUT MAGNA
We are a leading global automotive supplier with 312 manufacturing operations and 98 product development, engineering and sales centres in 29 countries. We have over 155,000 employees focused on delivering superior value to our customers through innovative products and processes, and World Class Manufacturing. We have complete vehicle engineering and contract manufacturing expertise, as well as product capabilities which include body, chassis, exterior, seating, powertrain, electronic, active driver assistance, vision, closure and roof systems. Our common shares trade on the
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SOURCE
INVESTOR CONTACT: Louis Tonelli, Vice-President, Investor Relations, louis.tonelli@magna.com, 905.726.7035; MEDIA CONTACT: Tracy Fuerst, Global Director of Corporate Communications & PR, tracy.fuerst@magna.com, 248.631.5396