News Release - Magna Reveals New Seating Ecosystem Designed to Offer More Flexible, Collaborative Interior
- Reconfigurable seating to increase useable cabin space based on need and vehicle function
- Custom global consumer research driving force for ideal user experience
- Seats adjusting to the consumer, instead of consumer adjusting to seats
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The company used rich digital and in-market consumer research in
"Magna's seating innovation is driven by the belief that while the vehicle occupant experience will be very different with the introduction of mobility and autonomy, the functional basics will remain the same: passengers want convenience, flexibility and comfort," said
The newly unveiled Magna concept seat ecosystem includes three specific configurations; each boasting its own set of features and technologies including:
- Cargo mode, including on power long rails and seats that slide up under the IP for maximum space
- Flexible hardware to create various cargo options
- Mobile app interface to preconfigure a cargo mode (min, max, left or right side)
- Campfire seating with stadium swivel on power long rails
- 4-way headrest sleep support
- Pixelated vibratory / haptic massage seat for optimal blood flow
- In-cabin communication
- Personal sound zones
- Conference seating with stadium swivel, reversible on power long rails
- Available Seat Signal that indicates which seat is available in a ride sharing vehicle
- 3-wide seating
- Easy to clean trim covers
- Personal sound zones
- Object detection
Magna pioneered reconfigurable seating with the game-changing Stow ‘n Go® Seating and Storage System on Chrysler minivans in 2004. Most recently, Magna brought the fourth-generation Stow ‘n Go to market on the 2016 Chrysler Pacifica and was first to bring the Pitch Slide EZ EntryTM seat to the North American market on the GMC Acadia. Magna designs seats at six R&D centers and manufactures seats at 50 locations around the globe.
TAGS
Automotive seating, automotive seat systems, Magna seating
INVESTOR CONTACT
louis.tonelli@magna.com, (+1) 905.726.7035
MEDIA CONTACT
tracy.fuerst@magna.com, (+1) 248.631.5396
ABOUT MAGNA
We have more than 173,000 entrepreneurial-minded employees dedicated to delivering mobility solutions. We are a mobility technology company and one of the world's largest automotive suppliers with 340 manufacturing operations and 89 product development, engineering and sales centres in 27 countries. Our competitive capabilities include body exteriors and structures, power and vision technologies, seating systems and complete vehicle solutions. Our common shares trade on the
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